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Moxie, a carbonated beverage, has been among the first mass-produced soft drinks in the United States. Originating around 1876, Moxie's unique flavor is described by some as bitter, unlike the sweeter taste of most modern soft drinks, as it is flavored with gentian root extract. Closely associated with the state of Maine, Moxie was designated the official soft drink of Maine and has been a New England tradition since 1884, making it the oldest continually produced soft drink in the United States. With the slogan "If you've got moxie, you've got taste!", Moxie proudly proclaims its distinctively different nature.
Moxie, known for its unique and slightly bitter taste, has been a staple in the soft drink market since its inception around 1876. Unlike the sweeter varieties that dominate the modern soft drink landscape, Moxie's flavor is achieved through the use of gentian root extract, a key ingredient that sets it apart from its competitors. This distinctive taste has led to Moxie's strong association with the state of Maine, where it has been designated as the official soft drink, and has solidified its status as a New England tradition since 1884.
The long-standing history of Moxie is reflected in its claim as the oldest continually produced soft drink in the United States. This impressive longevity speaks to the loyalty and appreciation of its devoted fan base, who have embraced the brand's unique identity through the decades. Moxie's slogan, "If you've got moxie, you've got taste!", further reinforces the brand's distinct positioning, inviting consumers to experience the distinctively different flavor that sets Moxie apart from the crowd.
As a pioneering force in the soft drink industry, Moxie has carved out a unique niche for itself, celebrating its individuality and embracing the qualities that make it a true original. With its deep roots in the Northeast and its unwavering commitment to its distinct taste profile, Moxie continues to captivate and delight its loyal following, solidifying its place as a beloved and iconic American beverage.
product information:
Attribute | Value | ||||
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is_discontinued_by_manufacturer | ‎No | ||||
package_dimensions | ‎8.31 x 5.59 x 4.96 inches; 4.5 Pounds | ||||
upc | ‎740642667482 | ||||
manufacturer | ‎Moxie Beverage Company | ||||
best_sellers_rank | #53,767 in Grocery & Gourmet Food (See Top 100 in Grocery & Gourmet Food) #455 in Soda Soft Drinks | ||||
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